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Marketing

Google Ads

Examples Only. As a marketing specialist, I managed a high-budget Google Ads campaign for Birdfy, a smart bird feeder company. By leveraging data analysis and A/B testing, I optimized ad performance to achieve an average ROAS of 420%. This involved continuous monitoring of campaign metrics, adjusting targeting strategies, and refining ad creatives to maximize return on investment.

Technologies

Google AdsPerformance MaxAnalyticsA/B Testing

Key Metrics

Monthly Ad Spend

€50K+

Average ROAS

420%